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Our Mission

At our veteran-owned and operated clothing company, we're fueled by a rugged, squirrelly passion for adventure and the great outdoors. Through our iconic squirrel logo, we aim to ignite a spirit of fearless exploration and rugged resilience. With a focus on quality, camaraderie, and a dash of squirrelly spirit, we're dedicated to inspiring individuals to conquer the wild and embrace their inner adventurer.